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  • Sidai Jongoo Earrings in color Pink/ Black
  • Sidai Jongoo Earrings in color Pink/ Black
  • Sidai Jongoo Earrings in color Pink/ Black
  • Sidai Jongoo Earrings in color Pink/ Black
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Sidai Jongoo Earrings

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Item# 15532-157450

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15532-157450 15532
These intricately beaded Sidai Jongoo Earrings are the result of a collaboration between the brand’s founder, Eszter Rabin and her business partner Rebecca Moore, and Maasai women artisans in Tanzania. In Swahaili, the official language of Tanzania, “jongoo” means “millipede,” suggesting that the tactile beaded surface and shape of these earrings evokes a chic version of the insect’s body. Sidai’s jewelry celebrates and is inspired by the patterns and colors of traditional Massai designs, rendered for Sidai in high quality materials. Through this collaboration, Sidai provides economic opportunities for Maasai women and girls.
  • Designer
    Rebecca Moore
  • Size
    Small: 1.25 diam x .25"w
    Large: 1.74 diam x .25"w
  • Materials
    Turquoise: 14k gold filled hoops, glass beads, cotton thread, leather inner wrap
    Pink/Black: 14k gold filled hoops, glass beads, cotton thread, leather inner wrap
  • Origin
    Tanzania, United Republic of

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Sidai Jongoo Earrings
  • Shop All Sidai Jewelry
    Sidai Jewelry

    To create these intricately beaded designs, brand founder Eszter Rabin and her business partner Rebecca Moore collaborate with Maasai women artisans in Tanzania. Sidai has a core team of nine highly skilled Maasai women who work with 140 skilled women who live in tight-knit groups in town and nearby villages. The jewelry celebrates and is inspired by the patterns and colors of traditional Massai designs, rendered for Sidai in high quality materials. Through this collaboration, Sidai provides economic opportunities for Maasai women and girls.

  • How the Teams Work
    How the Teams Work

    After designs are finalized by the in-house artists, a sampling artisan creates the final prototype and teaches the team the new design and technique. Because the team workers are all master beaders, they are able to help the design team understand what is and isn’t possible.

  • The Story of Jongoo
    The Story of Jongoo

    Sidai’s Jongoo Earrings are inspired by the leather blankets that Maasai men wear during their wedding ceremony. The blankets are richly embroidered with beads, often with beaded circles representing the circular homestead (boma). Echoing this, the gold-filled hoop earrings are wrapped in leather and embroidered with dozens and dozens of tiny beads.

  • Life-Improving Workshops
    Life-Improving Workshops

    To provide the women with additional resources to the income generating activities, Sidai partners with different NGOs in Tanzania and worldwide to provide impactful workshops and programs. The workshops range from understanding legal rights to reproductive health to environmental awareness and conservation.

Authenticity Guarantee

At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.

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