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  • Sidai Long Endito Necklace in color
  • 157442
  • 157442
  • 157442
  • 157442
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Sidai Long Endito Necklace

Item# 15528-157442

Estimated in stock Fri Dec 10 2021

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To create this intricately beaded Long Endito Necklace, Eszter Rabin, founder of the brand Sidai, and her business partner Rebecca Moore collaborate with Maasai women artisans in Tanzania. This necklace was designed in honor of young girls in Maasai communities, who sit with their mothers and learn to bead while singing songs. It’s a Maasai tradition for these girls to wear simply strung beaded jewelry until they’re ready to marry. The Endito Necklace is long enough to wrap two or three times around your neck, and can also be worn as a wrap bracelet. Sidai’s jewelry celebrates and is inspired by the patterns and colors of traditional Massai designs, rendered for Sidai in high quality materials. Through this collaboration, Sidai provides economic opportunities for Maasai women and girls. This Long Endito Necklace measures 44”l.
  • Designer
    Rebecca Moore
  • Size
    44"l
  • Materials
    14K gold filled closure, Glass beads, 24K gold plated glass beads, Cotton thread
  • Origin
    Tanzania, United Republic of

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Sidai Long Endito Necklace
  • Shop All Sidai Jewelry
    Sidai Jewelry

    To create these intricately beaded designs, brand founder Eszter Rabin and her business partner Rebecca Moore collaborate with Maasai women artisans in Tanzania. Sidai has a core team of nine highly skilled Maasai women who work with 140 skilled women who live in tight-knit groups in town and nearby villages. The jewelry celebrates and is inspired by the patterns and colors of traditional Massai designs, rendered for Sidai in high quality materials. Through this collaboration, Sidai provides economic opportunities for Maasai women and girls.

  • How the Teams Work
    How the Teams Work

    After designs are finalized by the in-house artists, a sampling artisan creates the final prototype and teaches the team the new design and technique. Because the team workers are all master beaders, they are able to help the design team understand what is and isn’t possible.

  • The Kisongo Tribe
    A Family Tradition

    In Maasai society, women are largely responsible for homemaking, raising children, preparing food, tending to cattle and creating jewelry, in which girls learn beading from their mothers. Sidai has several mother-daughter teams that work side-by-side.

  • Life-Improving Workshops
    Life-Improving Workshops

    To provide the women with additional resources to the income generating activities, Sidai partners with different NGOs in Tanzania and worldwide to provide impactful workshops and programs. The workshops range from understanding legal rights to reproductive health to environmental awareness and conservation.

Authenticity Guarantee

At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.

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