MoMA EXCLUSIVE: Women didn't have sports bras until 1977, when three women developed what eventually became this Champion racerback silhouette. Inspired by a visual joke in which her husband wore his jock strap upside down across his chest, one of the designers tried it herself and realized that the soft silhouette of “a jock strap for her” could provide comfort and support while running by pulling the breast close to the chest wall. This cotton-rich sports bra utilizes Double Dry™ technology to wick sweat away and keep you cooler, and features a play on the MoMA logo. The MoMA Champion Sports Bra is available in sizes S-XL. Champion is a manufacturer with work in MoMA's collection.
Please note that Champion logo appears on the front and back of our Small size, and only on the back of the Medium, Large and XL sizes. If you're unsure of size, please take one size up from your normal size.
Small (2-4) Chest: 33–34.5
Medium (6–8) Chest: 35–36.5
Large (10-12) Chest: 38–39.5
X-Large (14-16) Chest: 41-42.5
Why We Chose This
This sports bra is manufactured by Champion, a manufacturer with work in MoMA's collection. A Champion Hooded Sweatshirt from the 1980s is an object in the Museum's collection and was also featured in MoMA's 2018 exhibition Items: Is Fashion Modern? Bras were also represented in the show with the inclusion of the Wonderbra.
In or Related to MoMA Exhibitions
The Museum of Modern Art has revolutionized what a museum exhibition can be. MoMA has sought to document and respond to important developments in the field of design as they happen. As MoMA continues to innovate and lead at the forefront of art and design exhibitions, MoMA Design Store mirrors that spirit of exploration by discovering ever-new and original products, many seen for the first time in MoMA Exhibitions.
Our latest Pop-Up celebrates female reproduction, sexuality, and activity with products created by women, for women, designed to improve their daily lives. This design is from our assortment of exercise-focused products that make women’s active lives easier, including an innovative bike seat, a sports hijab and fresh solutions for shaving.