A reintroduced icon beloved for its minimalist round face and iconic yellow second hand, the Braun BC12 Travel Alarm Clock has a crescendo alarm for a more natural awakening, and a snooze/light button and luminous hands for easier interaction in the dark. Its precision quartz movement is ultra-quiet, ensuring sound sleep as it sits on your nightstand or table in your bedroom. Braun is a manufacturer with work in MoMA’s collection. The Braun BC12 Travel Alarm Clock requires one AAA battery (not included). Perfectly sized for travel, this Braun alarm clock measures 3h x 3w x 1.4”d.
Dietrich Lubs and Dieter Rams
3h x 3w x 1.4"d
Year of Design
For more than fifty years Braun—a manufacturer with work in MoMA's collection—has been associated with well-designed and highly functional products, from kitchen appliances to speaker and clocks. The company was founded in 1921 as a small engineering shop, producing radio accessories in Frankfurt am Main. Design director Dieter Rams, who joined the company in 1955 and remained for almost thirty years, secured Braun’s success in the postwar consumer electronics market. The company’s radios, scales, fans, mixers, slide projectors, calculators, hair dryers, toasters, and juicers all embodied Rams’s mission to "omit the unimportant.