Incorporating all the hallmarks of Braun’s distinctive minimalism, the Gents BN0024 Classic Watch is a modern classic. Its 38 mm stainless steel case houses a clear, uncluttered face with inset second hand beneath a scratch-resistant mineral crystal. The lugs are fully built into the case for a strikingly integrated design. Secured by a simple but substantial black leather strap, the Braun Gents BN0024 Classic Watch is an ideal watch for any occasion. Braun is a manufacturer with work in MoMA's collection.
For more than fifty years Braun—a manufacturer with work in MoMA's collection—has been associated with well-designed and highly functional products, from kitchen appliances to speaker and clocks. The company was founded in 1921 as a small engineering shop, producing radio accessories in Frankfurt am Main. Design director Dieter Rams, who joined the company in 1955 and remained for almost thirty years, secured Braun’s success in the postwar consumer electronics market. The company’s radios, scales, fans, mixers, slide projectors, calculators, hair dryers, toasters, and juicers all embodied Rams’s mission to "omit the unimportant.