“Unexpected magic” is what this New York studio brought to their collaboration with MoMA Design Store.
Aruliden is an award-winning design agency creating meaningful brands, products and experiences. “Our mission is to break the gap between brand and design,” explains Rinat.
Lily Pad Coasters
“We wanted to create coasters that lived on the table as sculptures, instead of stacked,” explain Eric and Nick. “We began by experimenting with reflective metals but eventually landed on a material that was more forgiving and approachable.” Made from transparent, flexible TPU, the coasters invite you to play. “The colors add to the experience as they cast on the surface beneath them and change when you look through the configurations you’ve built,” says Nick.
“When the first sketch for this went up on the board, we all knew that this was it,” says Johan. “It was the execution of the design—material, weight, scoop dimensions—that was the longer process.” The designers cleverly interpreted a sugar cone’s texture into the Dip’s simple, etched grid, which makes it easy to grip. ““We tested a variety of alloys and weights that feel robust as a tool, but are also light enough to provide a really comfortable experience,” Nick explains.
“We tested a variety of alloys and weights that feel robust as a tool, but are also light enough to provide a really comfortable experience”
“When developing these, we liked the idea of time dictating how the colors mix,” explain Nick and Eric. “Each hour of the day gives you a different composition of colors.” The designers experimented with pairings of colors to see which combinations created a strong third color. “We chose primary colors,” notes Eric. “And because the gesture of the colors is the focus of the design, we chose an understated look for the case and strap.
“After experimenting with examples of architecture around the world, we ultimately decided that New York skyscrapers were the best choice for MoMA,” Rinat says of these models that double as drawing tools. “As you draw and start to wear these down, you’re changing the architecture of the building, almost redesigning it,” says Eric. “The surface details create interesting lines and strokes on paper.”