Miffy Baggu Recycled Cotton Horizontal Zip Duck Bag
Miffy Baggu Recycled Cotton Horizontal Zip Duck Bag
MoMA Exclusive: Happy 70th birthday Miffy! Dreamed up by Dutch artist Dick Bruna in 1955, the famed white rabbit celebrates through a collaboration with everyone’s favorite reusable bag brand. Designed exclusively for our customers, this Miffy Baggu Horizontal Zip Duck Bag depicts her instantly recognizable face embroidered on recycled cotton canvas. Carry it by the handles or wear the adjustable strap on your shoulder to bring all your daily essentials (and Miffy’s joyful spirit) with you. The
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DesignerEmily Sugihara and Ellen Vanderlaan
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Size12.5h x 17w x 4.25"dStrap: Adjustable, 20" Max LengthStrap Drop: Adjustable, 16.5" Max
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MaterialRecycled Canvas
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Year of Design2024
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Celebrated Dutch artist Dick Bruna (1927–2017) was best-known for the over 120 children’s books he authored and illustrated. The most famous character who appeared in many of the books was Miffy, a small bunny drawn with heavy graphic lines, simple shapes and primary colors. The inspiration for Miffy came during a family holiday in 1955, when Bruna spotted a bunny hopping around and later, began drawing it. (The name Miffy is “Nijntje” in Dutch—a word a child in the Netherlands might use as the diminutive for “konijntje,” or “little rabbit.”) Miffy debuted in storybook form that same year, with the publication of Nijntje, followed by Miffy at the Zoo. 32 subsequent books featuring Miffy were published up until 2018.
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At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.