{"product_id":"william-egglestons-guide-hardcover-3","title":"William Eggleston's Guide - Hardcover","description":"\u003cp\u003eEssay by John Szarkowski\n\u003c\/p\u003e\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eIn 1976, \u003cem\u003eWilliam Eggleston's Guide\u003c\/em\u003e was the first one-man show of color photographs ever presented at The Museum of Modern Art, and the Museum's first publication of color photography. The reception was divided and passionate. The book and show unabashedly forced the art world to deal with color photography, a medium scarcely taken seriously at the time, and with the vernacular content of a body of photographs that could have been but definitely weren't some average American's Instamatic pictures from the family album. These photographs heralded a new mastery of the use of color as an integral element of photographic composition.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eFor this second edition of \u003cem\u003eWilliam Eggleston's Guide\u003c\/em\u003e, The Museum of Modern Art has made new color separations from the original 35 mm slides, producing a facsimile edition in which the color will be freshly responsive to the photographer's intentions. Bound in a textured cover inset with a photograph of a tricycle and stamped with yearbook-style gold lettering, the Guide contained 48 images edited down from 375 shot between 1969 and 1971 and displayed a deceptively casual, actually super-refined look at the surrounding world. 112 pp.; 48 illus.\u003c\/div\u003e","brand":"MUSEUM OF MODERN ART 700003","offers":[{"title":"Default Title","offer_id":44169693495526,"sku":"378-378","price":83.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/7962\/2630\/files\/e2e84b72-aff3-4ab0-971e-38aed3a40e65_4df1ccf1-44f2-46df-92f8-d12bdb6aa15f.jpg?v=1733437878","url":"https:\/\/store.moma.org\/en-ca\/products\/william-egglestons-guide-hardcover-3","provider":"MoMA Design Store","version":"1.0","type":"link"}