MoMA Exclusive Online Only

Baggu I (Heart) NY Recycled Cotton Horizontal Duck Bag

FCFA29,700 Non-Member
FCFA23,760 Member
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Color:  Black

Size:  One Size

Item# 29794-178046 In Stock
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A special-edition homage to the iconic city slogan.

MoMA Exclusive: Show off your admiration for the Big Apple with the I (Heart) NY Horizontal Duck Bag by San Francisco-based brand Baggu. Made from durable recycled cotton canvas, their popular everyday style is printed with Milton Glaser’s iconic logo that is part of the Museum’s collection. The tote, which is exclusively available to us in black, has a zip-top closure to safely carry around essentials like your laptop, workout clothes, art supplies and more. The Baggu I (Heart) NY Recycled Cotton Horizontal Zip Duck Bag has an adjustable strap and measures 12.5h x 17w x 4.25”d.

  • Size
    12.5h x 17w x 4.25"d
    Strap: Adjustable, 20" Max Length
    Strap Drop: Adjustable, 16.5" Max
  • Material
    Recycled Canvas
  • Year of Design
    2026
  • Origin
    China
Why We Chose This
Milton Glaser's iconic "I (Heart) NY logo—a design represented in MoMA's collection—was famously conceived in the back of a NYC taxi cab. After Glaser was enlisted in a campaign to boost the Big Apple's sagging reputation in 1976—crime, looming bankruptcy, a garbage collection strike—he scribbled "I ♥ NY" on a paper napkin. The doodle evolved into one of the world's most recognizable slogans.

Authenticity Guarantee

At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.

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