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Braun BC22 Alarm Clock

¥13,000 Non-Member
¥11,700 Member
Members save up to 20% & free shipping $50+

Color:  White

Size:  One Size

Item# 31905-157246 In Stock
Special Order:
1

A classic by a designer with work in MoMA’s collection, reimagined in a bright pop of color.

MoMA Exclusive: The small analog Braun BC22 Alarm Clock is made for easy display at home or when you travel. It features an on/off continuous backlight which gives off a soft, warm glow when the clock detects darkness, and goes off when the room is light. The contrasting hands are accented with luminous tips. The clock’s designer, Dieter Rams, has work in MoMA’s collection.

Features of the Braun BC22 Alarm Clock include:

  • MoMA Exclusive Yellow & Green styles.
  • Easy-to-read dial features the iconic yellow second hand that has come to signify Braun’s design history.
  • Silhouette derived from the 1984 Braun AB 2 design by Dieter Rams.
  • Quiet precision quartz movement.
  • Snooze and light button.
  • Crescendo beep alarm gets louder as it continues to sound.
  • Made of plastic.
  • Requires three AA batteries (not included).
  • Measures 3.8h x 3.4w x 1.7”d
  • Designer
    Dieter Rams
  • Size
    3.8h x 3.3w x 1.6"d
  • Material
    ABS Plastic
  • Year of Design
    1984
  • Origin
    China
Why We Chose This
Several Braun designs are featured in MoMA's collection, celebrating a philosophy championed by legendary designer Dieter Rams. In 1964, MoMA staged the exhibition Two Design Programs: The Braun Company, Germany; The Chemex Corporation, USA, praising Braun’s "purity of shape and proportion... resulting in a product that is neat and unobtrusive." Grounded in Rams’ "10 Principles of Good Design"—which famously championed "less, but better"—Braun’s functional minimalism laid the groundwork for modern industrial design and deeply influenced contemporary tech companies like Apple.

Authenticity Guarantee

At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.

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