Ed Ruscha OOF Champion Hoodie
Ed Ruscha OOF Champion Hoodie
MoMA Exclusive: “I just happened to paint words like someone else paints flowers,” says artist Ed Ruscha. In this case, the word is OOF, from his 1962 painting of the same name, an artwork in MoMA’s collection. The work—“the single word, its guttural monosyllabic pronunciation, that’s what I was passionate about”—has been reproduced on this Champion Hoodie, with its famous bright yellow letters. The artwork’s brilliant blue takes over the rest of the sweatshirt. The MoMA logo appears on the hood
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DesignerChampion
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Material80% Cotton 20% Polyester
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Year of Design2019
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OriginEl Salvador
MoMA Exclusive: “I just happened to paint words like someone else paints flowers,” says artist Ed Ruscha. In this case, the word is OOF, from his 1962 painting of the same name, an artwork in MoMA’s collection. The work—“the single word, its guttural monosyllabic pronunciation, that’s what I was passionate about”—has been reproduced on this Champion Hoodie, with its famous bright yellow letters. The artwork’s brilliant blue takes over the rest of the sweatshirt. The MoMA logo appears on the hood
-
DesignerChampion
-
Material80% Cotton 20% Polyester
-
Year of Design2019
-
OriginEl Salvador
MoMA Exclusive: “I just happened to paint words like someone else paints flowers,” says artist Ed Ruscha. In this case, the word is OOF, from his 1962 painting of the same name, an artwork in MoMA’s collection. The work—“the single word, its guttural monosyllabic pronunciation, that’s what I was passionate about”—has been reproduced on this Champion Hoodie, with its famous bright yellow letters. The artwork’s brilliant blue takes over the rest of the sweatshirt. The MoMA logo appears on the hood
-
DesignerChampion
-
Material80% Cotton 20% Polyester
-
Year of Design2019
-
OriginEl Salvador
MoMA Exclusive: “I just happened to paint words like someone else paints flowers,” says artist Ed Ruscha. In this case, the word is OOF, from his 1962 painting of the same name, an artwork in MoMA’s collection. The work—“the single word, its guttural monosyllabic pronunciation, that’s what I was passionate about”—has been reproduced on this Champion Hoodie, with its famous bright yellow letters. The artwork’s brilliant blue takes over the rest of the sweatshirt. The MoMA logo appears on the hood
-
DesignerChampion
-
Material80% Cotton 20% Polyester
-
Year of Design2019
-
OriginEl Salvador
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Born in Nebraska in 1937, Ed Ruscha and his artwork is closely related to his home of Los Angeles, where he attended Chouinard Art Institute. During his Pop art and beat generation years, he was known for exploiting the elastic scale of words: “OOF,” “SPAM” and “HONK.” Later works channel the landscapes of Southern California, including Hollywood, such as his Mountain Series. His work is represented in MoMA's collection.
Authenticity Guarantee
At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.