• Samsung The Serif 3.0 TV 2020 in color White
  • Samsung The Serif 3.0 TV 2020 in color White
  • Samsung The Serif 3.0 TV 2020 in color White
  • Samsung The Serif 3.0 TV 2020 in color White
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Samsung The Serif 3.0 TV 2020

$999 - $1,500
999 USD
Member and other discounts do not apply.
Item# 12794
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The new Samsung The Serif 3.0 continues to feature the distinctive I-shaped screen designed for more freedom, to be easily repositioned anywhere. Its Quantum Dot LED screen—available in 43” and 55” sizes—is designed to deliver optimal brightness and an expanded color spectrum, in addition to featuring Bluetooth speakers, new smart apps and photo display options.

The Serif 3.0 has an ambient “curtain mode” that shows artwork or photos when not in use—and you can use your linked smartphone to adjust the display. In terms of design, the TV's profile mimics the shape of the letter "I" in serif font. It broadens to form a flat surface on top (which can be used as a shelf) and the bottom so the TV can sit on a flat surface or be placed upon an elegant metal stand instead. The work of the designers, brothers Ronan and Erwan Bouroullec, is represented in MoMA's collection.

Full features of the Serif 3.0 QLED TV include:                           

  • Powered by standard plug-in 9.8' black cord
  • 4K Ultra HDTV
  • 4 HDMI Connections
  • 2 USB Connections
  • 802.11 AC Built-In WiFi
  • Ethernet (LAN)
  • Dolby® Digital Plus Audio
  • 40 Watt 4 Channel
  • Serif exclusive OneRemote Control


Picture quality features:

  • 100% Color Volume with Quantum Dot for accurate, life-like expression of natural color
  • MR240 for fast-action moving picture resolution
  • Adaptive Picture™ to adapt brightness to the lighting conditions
  • UHD Dimming optimizes image details before displaying them
  • 4K Upscaling will upgrade lower resolution media to a high-definition experience
  • HDR 4X  brightens images and enhances contrast


Smart features:

  • Quantum Processor 4K lets you switch between apps, streaming and other media effortlessly
  • NFC Tap & Listen enables you to easily connect your mobile device through Bluetooth to enjoy music streaming in The Serif
  • Full Web Browser lets you use the Serif for everything you’d do in a web browser
  • TV to Mobile/Mobile to TV Mirroring with Smart View 2.0 lets you switch effortlessly between your mobile device and TV for any content viewed on either one
  • Connectshare™ Movie lets you watch videos, play music or view photos through a USB connection
  • Briefing on TV lets you sync other Samsung mobile devices to the Serif, using it as an alarm or displaying important utilities such as time, weather and your personal calendar.
  • Built-in Alexa, the Google Assistant and Bixby voice assistants let you control your TV with your voice, get information and do so much more.
  • Designer
    Erwan & Ronan Bouroullec
  • Size
    Without Stand: 23.5h x 38.8w x 7.8"d
    With Stand: 40.5h x 38.8w x 16.4"d
    Without Stand: 29.5h x 49.4w x 8.7"d
    With Stand: 48.7h x 49.4w x 19"d
  • Year of Design
  • Origin
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Samsung The Serif 3.0 TV 2020
  • Picture Perfect
    Picture Perfect

    Enjoy 4K Ultra HDTV, QLED for life-like color, fast-action picture resolution, lower resolution upgrading, automaric brightness adapting and more.

  • Smart & Smarter
    Smart & Smarter

    This update of the Serif boasts numerous smart features such as mobile device connection, full web browser, Connectshare™ Movie and syncing other Samsung devices.

  • Smart & Smarter
    More Freedom

    The Serif's distinctive I-shape design by the Bouroullec brothers lets you easily position it anywhere there's a flat surface.

Authenticity Guarantee

At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.