This adjustable cap, by New Era, a company that has been manufacturing baseball caps since the 1930s, is available in six colors. The cap features the New Era logo and the MLB (Major League Baseball) emblem. The New Era NY Yankees Cap was featured in MoMA’s exhibition Items: Is Fashion Modern?
Why We Chose This
This cap design at MoMA Design Store coincided with the Museum’s exhibition Items: Is Fashion Modern?, which featured baseball caps by New Era Cap Company. In the spirit of the city where MoMA is based, we chose the New York Yankees version of this design. Items: Is Fashion Modern? features 111 iconic items and is the first fashion exhibition presented at MoMA since Bernard Rudofsky’s 1944 show Are Clothes Modern?—a title that is referenced in the Museum’s current exhibition.
In or Related to MoMA Exhibitions
The Museum of Modern Art has revolutionized what a museum exhibition can be. MoMA has sought to document and respond to important developments in the field of design as they happen. As MoMA continues to innovate and lead at the forefront of art and design exhibitions, MoMA Design Store mirrors that spirit of exploration by discovering ever-new and original products, many seen for the first time in MoMA Exhibitions.