Did you know that Robert Indiana’s iconic Love screenprint appeared as a MoMA Christmas card in 1965? Other famous artists who have designed MoMA holiday cards early in their careers include Andy Warhol, Sister Mary Corita, Alexander Calder and Jim Dine.
Starting in the 1960s, our designers began progressing beyond flat cards. Elevating the medium of paper with interactive elements, these cards were the first 3D and pop-up cards available in the general market.
Each season starts with an open call to artists: Send us your best holiday card designs. After several rounds of reviews by our selection committee over the course of months, we choose what we consider to be the best cards for celebrating Christmas, Hanukkah, the New Year and the general holiday season.
As part of our 2019 assortment, we’ve reproduced a work from the Museum’s collection by William Kentridge and are featuring cards by Saul Steinberg and Romare Bearden that were previously featured in our Holiday Card Program. A design by Yoko Ono, based on her antiwar activism, is a MoMA commission.