The name "MUJI" is derived from the Japanese phrase "Mujirushi Ryohin," meaning "No Brand Goods." The resulting products are streamlined, environmentally friendly, and beautiful in their simplicity. Over the last 20 years, they have developed a worldwide following with a guiding philosophy that emphasizes innovative and simple materials, processes, and packaging. Work manufactured by the company is featured in MoMA's collection. This flexible soft-bound notebook features 184 unruled pages.