The Serif TV is the first electronics product by French brothers Ronan and Erwan Bouroullec, whose work is represented in the MoMA’s collection. The Bouroullec brothers approached the project with the same sensibility they use in making furniture, aiming to design a piece of technology that fit into a home environment more naturally, one that didn’t have to be set up against a wall to conceal hardware. The result is a design-centric TV that recalls the style of midcentury sets with none of the bulk.
At MoMA Design Store, we offer the most cutting-edge products that use tech to enhance everyday life. Every item that is selected is product-tested using real-life scenarios, and received with MoMA design curators to ensure that event the newest technology-based product pass our ultimate litmus test: Is this design truly useful? If it didn't exist, would the world miss it?
When the Bouroullec Brothers designed the Serif TV, they envisioned an object that fits into everyday life—a hybrid of furniture design and technology. The Serif TV is inspired by old picture frames and was designed to serve as one collective screen: A TV with a user interface that can apply a filter over the content, creating a "curtain mode" in which viewers can access services such as a clock, Bluetooth speakers, apps and their photo gallery. The TV's profile mimics the shape of the letter "I" in serif font. It broadens to form a flat surface on top (which can be used as a shelf) and the bottom so the TV can sit anywhere. The 40-inch screen features 4K Ultra High Definition (UHD) resolution, the highest definition currently available. A removable magnetic fabric back conceals the TV's hardware. Ronan and Erwan Bouroullec's work is represented in MoMA's collection.
• 40" 4K Ultra HDTV
• Picture quality features include HDR Premium, Motion Rate (MR) 120, PurColor, Contrast Enhancer and UHD Dimming
• Web Browser
• Quad Core Processor
• TV to Mobile/Mobile to TV Monitoring
• Smart View
• Briefing on TV
• 3 HDMI Connections
• 2 USB Connections
• 802.11 AC Built-In WiFi
• Dolby® Digital Plus Audio
• DTS® Premium Sound and 5.1™ Decoding
• 20 Watt 2 Channel
• Serif exclusive Remote Control
• Four removable legs
• Not wall-mountable
Member and other discounts do not apply to this item.
Ronan and Erwan Bouroullec
22h x 36.5w x 6.9"d 36.7"h with legs
Old-School Inspiration Meets Current Technology
The Serif TV is inspired by old picture frames and was designed to serve as one collective screen.
A Multiplicity of Features
The user interface can apply a filter over the content, creating a "curtain mode" in which viewers can access services such as a Bluetooth speakers and their photo gallery.
The Form's Function
The TV’s profile mimics the shape of the letter "I" in serif font. The flat surface on top can be used as a shelf, while the bottom allows the TV to sit anywhere.
The Bouroullec Brothers
Ronan and Erwan Bouroullec are brothers and designers based in Paris who have been working together since the mid-90s. Their work consists of a wide range of designs, including furniture, home accents and tech. The earliest design by Erwan and Ronan Bouroullec in MoMA’s collection, the Square Vase, was created in 1999. Since then, several designs by the brothers have been added to the collection, and the MoMA Design Store regularly seeks out the latest examples of their designs, such as the Belleville Chair, a piece that manifests their core attributes of minimalism paired with elegance.