This cap design at MoMA Design Store coincided with the Museum’s exhibition Items: Is Fashion Modern?, which featured baseball caps by New Era Cap Company. In the spirit of the city where MoMA is based, we chose the New York Yankees version of this design. Items: Is Fashion Modern? features 111 iconic items and is the first fashion exhibition presented at MoMA since Bernard Rudofsky’s 1944 show Are Clothes Modern?—a title that is referenced in the Museum’s current exhibition.
In or Related to MoMA Exhibitions
The Museum of Modern Art has revolutionized what a museum exhibition can be. MoMA has sought to document and respond to important developments in the field of design as they happen. As MoMA continues to innovate and lead at the forefront of art and design exhibitions, MoMA Design Store mirrors that spirit of exploration by discovering ever-new and original products, many seen for the first time in MoMA Exhibitions.
This design is an official version of the original New York Yankees cap that features the MoMA logo on one side, a New Era logo on the other, and the MLB (Major League Baseball) emblem on the back. This fitted baseball cap is made in the USA of wool. A MoMA Exclusive produced in a limited edition.
Choose from sizes ranging from 6 7/8 through 7 3/4.
This limited-edition design is inspired by MoMA’s exhibition Items: Is Fashion Modern?, on view from October 1, 2017 through January 28, 2018. The exhibition explores the past and present—and in some cases also the future—of 111 items that have had a strong impact on history and society in the 20th and 21st centuries.
Choose from sizes ranging from 6 7/8 through 7 3/4
In the Museum
An archival version of this iconic cap, made during the 1960s, is featured in MoMA’s exhibition Items: Is Fashion Modern?, on view from October 1, 2017 through January 28, 2018. The show explores the past and present—and in some cases, also the future—of 111 items. Made from wool in the USA by New Era, this cap is an official version of the original New York Yankees Baseball cap, with a MoMA logo one one side and the MLB emblem on the other. A collectors item for both Yankees and baseball fans in general, our New York Yankees Baseball Cap is produced in a limited edition and is a MoMA Exclusive.
A Baseball Cap Is Born
Based in Buffalo, New York, the New Era Cap Company has been manufacturing baseball caps since the 1930s. In 1954, the company introduced their 59fifty fitted cap design, which has become the official on-field cap of Major League Baseball. In the late ‘60s, then-President of New Era, David Koch, met George Steinbrenner who later became owner of the New York Yankees in 1974. This led to a great partnership between the two, and New Era has been making caps for the New York Yankees ever since. In celebration of this iconic design, MoMA’s limited edition New York Yankees Baseball Cap is manufactured by New Era in upstate New York, featuring the original wool fabrication with a classic green under brim.