Designer Adnan Alicusic came up with this award-winning design during a trip to a local farmers market: His full grocery bag, hung from one of his bike's handlebars, made for an awkward ride home. He then visualized a simple bag that could adapt to these types of situations. With a single pull of the straps, Notabag transforms itself from sleek, eco-friendly bag to an easy-to-carry backpack. Made from a single piece of material absent of buttons or Velcro, Notabag can be folded into its inside pocket to become a hand-sized pouch. Features reflective details that make this bag perfect for biking at night.