This innovative and interactive concept watch is heralding a new wave in technology-driven fashion. It's the first wearable design to employ electronic paper, a genre of display technology that is composed of millions of tiny particles suspended between conductive film. The entire front face and straps of this shape-shifting timekeeper contains one continuous strip of e-paper, which allows it to transform the look of its face and strap with 24 design variations, all with the touch of a button. Starting out with a default mode of a minimalist design, the watch's digits are activated when you move your arm to look at it. It also features an astounding battery life that lasts up to two years. The watch case is made of a waterproof polycarbonate, while the flexible strap contains a polyurethane elastomer. Water resistant. Made in Japan.