In 1983, Swatch premiered the first affordable high-precision watch (the brand name means “second watch”) produced with Swiss craftsmanship. These versions are based on the original design that’s featured in MoMA’s collection. Made in Switzerland.
This exclusive design is inspired by MoMA’s exhibition Items: Is Fashion Modern?, on view from October 1, 2017 through January 28, 2018. The exhibition explores the past and present—and in some cases also the future—of 111 items that have had a strong impact on history and society in the 20th and 21st centuries.