Aruliden, a design firm based in New York City, creates products that represent the brands they were born from and solve problems creatively. Working with MoMA Design Store came naturally to them, since they are big fans of MoMA and have had work featured in some of the Museum's exhibitions, including the 2011 MoMA exhibition <i>Talk to Me</i>.
In or Related to MoMA Exhibitions
The Museum of Modern Art has revolutionized what a museum exhibition can be. MoMA has sought to document and respond to important developments in the field of design as they happen. As MoMA continues to innovate and lead at the forefront of art and design exhibitions, MoMA Design Store mirrors that spirit of exploration by discovering ever-new and original products, many seen for the first time in MoMA Exhibitions.
Tell time with a mesmerizing mix of color play and theory. As the transparent, colored discs revolve, the intersection of primary colors reveals the time. Aruliden’s work has been featured in MoMA exhibitions. Black IP stainless-steel case, leather band and Miyota Quartz movement. Water-resistant.
37mm black IP stainless steel case, 3 ATM, Miyota Quartz Movement
Aruliden is an award-winning design agency, founded in 2006 by Rinat Aruh and Johan Liden. Their team of creative directors, strategists and designers work to create meaningful brands, products and experiences. When developing products for MoMA Design Store, they applied the following filters: The design needs to be both beautiful and functional, and it needs what they like to call “an unexpected magic.”