MoMA Exclusive: Based on the continuing series the Visible Markers project developed by Allan McCollum, an artist in MoMA’s collection, this Visible Marker featuring the message “THANKS” is an object that obtains its significance through the process of its exchange. It serves as a constant reminder of the importance of giving and receiving gratitude and appreciation. Present this humble memento to friends, co-workers and loved ones so it can live with them as a token of thanks. The Visible Marker measures 1h x 4.25w x 3”d.
Why We Chose This
Allan McCollum is an artist in MoMA’s collection whose work explores the meaning of objects. McCollum began his Visible Markers project in 1997, a continuing series of multiples in different sizes and shapes designed for use in expressing gratitude, imbuing a mass-produced object with a deep personal meaning. This special edition of the Visible Markers for MoMA coincides with the Museum’s newly expanded reopening in the fall of 2019 and the Museum’s 90th Anniversary.