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Baggu I (Heart) NY Recycled Nylon Crescent Bag Charm

$24 Non-Member
$21.60 Member
Members save up to 20% & free shipping $50+

Color:  I <3 NY

Size:  One Size

Item# 29918-178301 In Stock
Special Order:
1

Decorate your larger bag with this tiny tote for a fun meta moment.

Tell the world how much you appreciate our hometown with the I (Heart) NY Crescent Bag Charm by everyone’s favorite reusable tote brand, Baggu. Made from heavyweight recycled nylon, this adorable mini replica of their popular crescent-shaped style is embroidered with Milton Glaser’s iconic logo that is part of MoMA’s collection. It has a metal keyring and clip that can easily attach to a strap, while a zipper closure keeps small items safely close at hand. The Baggu I (Heart) NY Recycled Nylon Bag Charm measures 2.3h x 4w x 1”d.

  • Size
    2.3h x 4w x 1"d
  • Material
    Recycled Heavyweight Nylon
  • Year of Design
    2026
  • Origin
    China
  • If for any reason you are not satisfied with your purchase, you may return merchandise within 90 days for a refund in the form of original payment for contiguous U.S orders. Learn More.

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Why We Chose This
Milton Glaser's iconic "I (Heart) NY logo—a design represented in MoMA's collection—was famously conceived in the back of a NYC taxi cab. After Glaser was enlisted in a campaign to boost the Big Apple's sagging reputation in 1976—crime, looming bankruptcy, a garbage collection strike—he scribbled "I ♥ NY" on a paper napkin. The doodle evolved into one of the world's most recognizable slogans.

Authenticity Guarantee

At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.

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