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Baggu I (Heart) NY Recycled Nylon Pochette Bag

$48 Non-Member
$43.20 Member
Members save up to 20% & free shipping $50+

Color:  I <3 NY

Size:  One Size

Item# 29795-178047 In Stock
Special Order:
1

The perfect petite design to hold just your essentials.

Show your appreciation for our home base with the I (Heart) NY Pochette Bag by San Francisco-based Baggu. Made from durable recycled heavyweight nylon, their popular and portable style has been printed with Milton Glaser’s iconic logo. The logo was originally created in 1976 to promote tourism to the Big Apple and is currently part of the Museum’s collection. This petite shoulder bag has an adjustable strap, zip-top closure, and built-in card slots to securely carry around small everyday necessities. The Baggu I (Heart) NY Recycled Nylon Pochette Bag measures 4h x 9.5w x 1”d.

  • Size
    4h x 9.5w x 1"d
    Strap: Adjustable, 20"l min - 26.3"l max
  • Material
    Recycled Heavyweight Nylon
  • Year of Design
    2026
  • Origin
    China
Machine wash cold, lay flat to dry
  • If for any reason you are not satisfied with your purchase, you may return merchandise within 90 days for a refund in the form of original payment for contiguous U.S orders. Learn More.

$9.95 Flat standard shipping fee available. Learn More.

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Why We Chose This
Milton Glaser's iconic "I (Heart) NY logo—a design represented in MoMA's collection—was famously conceived in the back of a NYC taxi cab. After Glaser was enlisted in a campaign to boost the Big Apple's sagging reputation in 1976—crime, looming bankruptcy, a garbage collection strike—he scribbled "I ♥ NY" on a paper napkin. The doodle evolved into one of the world's most recognizable slogans.

Authenticity Guarantee

At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.

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