MoMA Exclusive: Artist Ed Ruscha’s 1974 artwork PEOPLE GETTING READY TO DO THINGS has been reproduced on this cotton tote bag. The bag has two handles and measures 16.5h x 16.5w x 3.7”d. Ed Ruscha is an artist with work in MoMA’s collection. The tote is printed in Los Angeles by a small company that was founded in 1978. We chose this company because LA is Ruscha’s home, a place where he has drawn inspiration from the architecture, colloquial speech and popular culture.
ED RUSCHA / NOW THEN—the most comprehensive presentation of the artist’s work, and his first solo exhibition at MoMA—is on view from September 10, 2023 through January 13, 2024.
DesignerAS Colour Design Team
Size16.5l x 16.5w x 3.7"d
Material100% Cotton Canvas
Year of Design2009
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Born in Nebraska in 1937, Ed Ruscha and his artwork is closely related to his home of Los Angeles, where he attended Chouinard Art Institute. During his Pop art and beat generation years, he was known for exploiting the elastic scale of words: “OOF,” “SPAM” and “HONK.” Later works channel the landscapes of Southern California, including Hollywood, such as his Mountain Series. His work is represented in MoMA's collection.
At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.