The design for this reusable tote was inspired by the iconic plastic bag emblazoned with the "I (HEART) NY" logo. Originally designed by Milton Glaser, the logo is featured in the Museum's collection. Ideal for shopping and as a tote, this bag can be carried by hand or over the shoulder and holds up to 50 lbs. Folds into a flat 5"sq. pouch for easy storage and transport. Made of 100% ripstop nylon. Machine-washable.
DesignerEmily Sugihara Joan Sugihara Ellen Van Der Laan and Milton Glaser
Size15h x 25l x 6"d
Material100% RIPSTOP NYLON
Year of Design2011
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At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.