Online Only

It’s Not How Good You Are It’s How Good You Want To Be

$12.95 Non-Member
$11.66 Member
Members save up to 20% & free shipping $35+
Online Only

It’s Not How Good You Are It’s How Good You Want To Be

$12.95 Non-Member
$11.66 Member
Members save up to 20% & free shipping $35+
Item# 47741-47741 In Stock
Special Order:
1

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world- a pocket "bible" for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

  • Designer
    Paul Arden
  • Size
    4.8 x 0.5 x 7"
  • Material
    Paper
  • If for any reason you are not satisfied with your purchase, you may return merchandise within 90 days for a refund in the form of original payment. Learn More.

$7.95 Flat standard shipping fee available. Learn More.

Authenticity Guarantee

At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.

Reviews