Miffy Keyring
Miffy Keyring
The Miffy Keyring lets you bring a bit of the iconic rabbit’s positive attitude with you wherever you go. Created in 1955 by Dutch artist and author Dick Bruna, Miffy is drawn with minimal lines, simple shapes, and a primary color palette all influenced by modern art. The character has become immediately recognizable worldwide, imbuing a sense of calm happiness that anyone can appreciate. Made of phthalates-free PVC, this keychain can help you easily spot your keys and surely bring a smile to yo
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DesignerSophie Vanhalst
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SizeKey Ring: 1" diamMiffy: 2.3l x 1.1 w x 1"dTotal Length: 4"l
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MaterialPhthalates Free PVC
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Year of Design2016
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Celebrated Dutch artist Dick Bruna (1927–2017) was best-known for the over 120 children’s books he authored and illustrated. The most famous character who appeared in many of the books was Miffy, a small bunny drawn with heavy graphic lines, simple shapes and primary colors. The inspiration for Miffy came during a family holiday in 1955, when Bruna spotted a bunny hopping around and later, began drawing it. (The name Miffy is “Nijntje” in Dutch—a word a child in the Netherlands might use as the diminutive for “konijntje,” or “little rabbit.”) Miffy debuted in storybook form that same year, with the publication of Nijntje, followed by Miffy at the Zoo. 32 subsequent books featuring Miffy were published up until 2018.
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At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.