MoMA Exclusive Online Only

MoMA Miffy Baggu Recycled Cotton Zip Duck Bag

$40 Non-Member
$36 Member
Members save up to 20% & free shipping $50+

Color:  Natural/ Red

Size:  One Size

Item# 27515-172883 In Stock
Special Order:
1

MoMA Exclusive: Dreamed up by Dutch artist Dick Bruna in 1955, the iconic white rabbit celebrates a milestone 70th birthday with everyone’s favorite reusable bag brand. Designed exclusively for our customers, the MoMA Miffy Baggu Zip Duck Bag shows her reading a book above the Museum’s logo. Carry this recycled cotton canvas tote by the handles or wear the 40-inch adjustable strap on your shoulder to bring all your daily essentials (and Miffy’s joyful spirit) with you. The zip top keeps belongings extra safe and sound, too. The MoMA Miffy Baggu Zip Duck Bag measures 15.75h x 11w x 4.75"d.

  • Designer
    Emily Sugihara and Ellen Vanderlaan
  • Size
    15.75h x 11w x 4.75"d
    Strap: Adjustable, 40" Max Length
    Strap Drop: 20" Max
  • Material
    Recycled Canvas
  • Year of Design
    2024
  • Origin
    China
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Dick Bruna
Dick Bruna

Celebrated Dutch artist Dick Bruna (1927–2017) was best-known for the over 120 children’s books he authored and illustrated. The most famous character who appeared in many of the books was Miffy, a small bunny drawn with heavy graphic lines, simple shapes and primary colors. The inspiration for Miffy came during a family holiday in 1955, when Bruna spotted a bunny hopping around and later, began drawing it. (The name Miffy is “Nijntje” in Dutch—a word a child in the Netherlands might use as the diminutive for “konijntje,” or “little rabbit.”) Miffy debuted in storybook form that same year, with the publication of Nijntje, followed by Miffy at the Zoo. 32 subsequent books featuring Miffy were published up until 2018.

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At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.

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