MoMA Unimatic Modello Uno Diving Watch
MoMA Unimatic Modello Uno Diving Watch
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DesignerSimone Nunziato and Giovanni Moro
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SizeCase: 41.5mm diam x 12.9mm heightBand: 10.5l x 0.87"w
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MaterialCase: Stainless SteelGlass: Double Domed Anti-Reflective Sapphire Crystal
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Year of Design2023
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OriginItaly
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“I was keeping as a sacred relic the ticket from my first visit to the Museum,” says Unimatic co-founder Giovanni Moro. “When we got access to the MoMA branding manual, the universe unfolded its answer on how a MoMA Unimatic should look like.”

“Staying as far as possible from decorativism and arbitrary styling choices address our practice, and I think we humbly put together a recipe,” says Moro. “Taking the best from the past and blending it with modern design.”

“A diving watch is a tool, and its design must respect a number of constraints, from water resistance to instant readability,” explains Moro. “Our job was to find the best solutions and synthesizing them into an original Unimatic take.”

Unimatic was founded in Milan in 2015, as a “continuous watchmaking research lab,” by industrial designers Giovanni Moro and Simone Nunziato. Their mission is to offer watches that combine an essential design language developed from the tradition of industrial design with the best possible technical specifications. With crisp and clean design lines, Unimatic watches exude minimalism and simplicity.
Authenticity Guarantee
At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.