MoMA Exclusive Online Only

Only NY for MoMA Community of New York Tote Bag

$42 Non-Member
$37.80 Member
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Color:  Natural

Size:  One Size

Item# 28197-175808 In Stock
Special Order:
1

Created exclusively with Only NY, this tote shows love for classic New York City icons.

MoMA Exclusive: Soft pretzels, dollar slices, untoasted bagels—just a few iconic images that spring to mind when we think of NYC. Made in the USA of 100% cotton, this MoMA Only NY Community of New York Tote Bag is a collaboration between the Museum and the local lifestyle brand. Micah Belamarich’s "Community of New York" illustration developed exclusively for MoMA pays homage to the everyday objects and ephemera that define the NYC landscape. Since its founding in 1929, The Museum of Modern Art has called this dynamic city home, just as Only NY, founded by Micah Belamarich and Julian Goldstein, has made it their canvas since 2007. Embrace New York’s essence with this special collaboration.

Only NY Co-founder (and native New Yorker) Michah Belamarich sends a love letter to the Big Apple through anthropomorphic illustrations of everyday objects like a Yankees cap and the soon-to-be-retired MetroCard. Both the MoMA and Only NY logos are printed on the back. Carry your tote when you want to express extra city pride. The Only NY for MoMA Community of New York Tote measures 15h x 16w x 4”d.

  • Designer
    Only NY
  • Size
    16h x 15w x 4"d
    Strap: 25.5l x 1"w
  • Material
    100% Cotton
  • Year of Design
    2025
  • Origin
    United States
  • If for any reason you are not satisfied with your purchase, you may return merchandise within 90 days for a refund in the form of original payment for contiguous U.S orders. Learn More.

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NYC Attitude
NYC Attitude

“I’ve always loved doodling and creating characters. I wanted to bring to life a range of characters that felt diverse, quirky, and full of attitude, just like New York City,” says Only NY founder and illustrator Micah Belamarich.

Micah’s Process
Micah’s Process

“I began with quick marker sketches in my notebook, creating different versions of each character. They are then live traced into illustrator where I can refine and reorder them into a more cohesive set.”

Made for MoMA
Made for MoMA

“For the custom set of characters we created for MoMA, I mixed some of our existing characters with new ones that felt iconic to New York. The goal was to highlight everyday symbols that immediately resonate with anyone who’s spent time in the city.”

Only NY for MoMA Community of New York
Only NY for MoMA Community of New York

Celebrate the vibrancy of New York City with our exclusive collaboration between MoMA and Only NY. Micah Belamarich’s “Community of New York” illustration developed exclusively for MoMA pays homage to the everyday objects and ephemera that define the NYC landscape. Since its founding in 1929, The Museum of Modern Art has called this dynamic city home, just as Only NY, founded by Micah Belamarich and Julian Goldstein, has made it their canvas since 2007.

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Authenticity Guarantee

At MoMA Design Store, all of the designs we sell are curator-approved and authentic. We ensure the integrity of our products through research and by working closely with the designers. Our products embody the spirit of good design objects in MoMA's collection. Some of them are actual designs represented in the Museum's collection.

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