Buoy partners with a recycling company in Los Angeles to intercept plastic in rivers before it can enter the oceans. They also collect trash in coastal regions with poor or no waste management and educate the local populations about the environmental impact of ocean pollution.

The Buoy Bottle is inspired by the shape of scuba tanks, which in turn was inspired by brand co-founder Rene Hallen’s passion for deep-sea diving. Hallen’s collaborator and co-founder, Pascal Schaller, sketched out the design and created a prototype.

During the development process, Schaller introduced a unique feature: a second opening in the middle of the bottle. This innovation allows for easier cleaning and the addition of larger ice cubes, addressing a common complaint with reusable bottles.