The Serif is a bold statement in architectural TV design. Conceived by Ronan and Erwan Bouroullec—whose work is represented in MoMA’s collection—this iconic “I” shaped centerpiece turns your typical TV experience into a distinctive, artful decor. The Serif includes a detachable easel stand for more freedom and flexibility, allowing it to be positioned almost anywhere. 

Experience the vividness of the QLED 4K screen with Quantum Dot technology, and discover over a billion beautiful shades of color with unparalleled precision at any level of brightness. A premium matte display provides a canvas-like finish and enables more screen visibility with virtually no light or glare distractions.

When you’re not watching TV, The Serif will display beautiful backgrounds, including your own personal photos. Attractive from every angle, The Serif charms any space and effortlessly enhances your style.

Full features of The Serif TV 2024  include:

• 4K QLED TV with HDR Enjoy a sharp, crisp picture with 4K resolution, brilliant color and contrast
• Iconic 360 I-shaped design The iconic “I” shaped centerpiece turns your typical TV experience into bold, artful décor, with an included detachable easel stand.
• Anti-reflection matte display Seamless viewing, anywhere. Enjoy your content with virtually no light reflection or glare.
• Ambient Mode+ Displays artful, beautiful backgrounds when you’re not watching TV.
• 4K AI Upscaling Content instantly transformed to incredibly sharp up to 4K resolution.
• 100% Color Volume with Quantum Dot Experience stunning colors that stay true at any level of brightness, and be captivated as The Serif transforms light into over a billion of beautiful shades.
• Samsung Tizen OS Stream your favorite shows, follow recipes, play games, or work out with a trainer. Get instant access to your must-have apps and endless content from the streaming services you love in just a few clicks.
• SmartThings Turn your TV into your smart home control center with SmartThings. Dim the kitchen lights, check who’s at the front door, plan dinner, and much more—¬ with your voice or with the remote.
• Mobile Mirroring Share your memories on the big screen. Endlessly scroll, experience shows and movies—and even take your calls. With Tap View, you can mirror your Samsung Galaxy device instantly. And with an iOS device, connect instantly with AirPlay 2.
• Multi View Watch two things at once on your TV, including content from your mobile device. Whether it’s live stats for the sports you’re watching, or tutorial videos while you play a video game, Multi View lets you see everything simultaneously on the big screen.