Admire the beauty from every angle with this design piece that elevates your room and entertainment system. With its unique structure in the shape of the letter “I”, The Serif was created to look good on a shelf or on the easel stand. Just as striking as the design is the QLED 4K picture, bursting with a billion colors at 100% Color Volume that’s easy to enjoy with Anti Reflection and Matte Display. Whatever you watch, see it all upscaled to stunning 4K thanks to the Quantum Processor 4K. * The Serif TV is designed by Ronan and Erwan Bouroullec, whose work is represented in MoMA’s collection.

Full features of the Samsung The Serif QLED 4K Smart TV include:

Iconic 360 I-shaped Design

Make a bold statement with this unique TV in the shape of the letter “I”. Both striking and elegant, The Serif elevates every room and the entertainment you display. While immersing you in the content you love,

it’s also a décor piece that doubles as a shelf.

QLED 4K TV with 100% Color Volume

Bask in a billion shades of brilliant color with 100% Color Volume. Quantum Dot technology brings you a gorgeous picture by transforming light into vivid color that stays true for bold detail, even as the scene brightens. QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.

Anti-Reflection with Matte Display

Enjoy more screen visibility with virtually no light reflection, night or day. Now what's on your display can look as good in the morning as it does at night with the lights on. Anti-Reflection and the Matte Display Film limits light distraction by reducing glare.

Detachable Easel Stand Included

Place The Serif anywhere in the room. It comes with an elegant easel stand that perfectly pairs with its stylish frame. Perfect for smaller spaces, the option to remove its legs makes it all the more versatile.

Quantum Processor 4K with 4K Upscaling

Enjoy your picture automatically elevated to stunning 4K by The Serif’s intelligent processor. For each and every scene, the fast and powerful Quantum Processor 4K upgrades your viewing experience to 4K resolution, no matter the source of your content.

Ambient Mode +

Turn the blank screen into a display for captivating photos that play to your aesthetic. Background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality.  App features may be limited at launch; please continue to check for updates. 

Quantum HDR

Go beyond HDTV with Quantum HDR that delivers an expanded range of color and contrast. With an impressive spectrum that deepens blacks and brightens whites, you’ll finally see the details in the Hollywood movies and shows with HDR.

Eco Remote

Take total control with one remote that gets rid of the batteries. A greener life can also be more convenient, since the Eco Remote that detects all your connected devices. In your home, power it up from the sun or radio waves from things like your WiFi router.

Mobile Mirroring

Enjoy your mobile content on the big screen—no wires, no hassle, no headache. To scroll your social feed, take your calls and experience all your mobile activities in a whole new way. It’s easy to link your device for a more spacious view. (Available on PCs with Windows 10 OS or higher.)

Tap View

Share music, movies, and more from your phone to your TV with a tap. Whatever you’re enjoying on your Samsung Galaxy device, see it on the bigger screen within seconds—and one single touch. 

(Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.)