NYC-based designer Susan Alexandra handcrafts her richly colored and tactile bags in her bead-packed studio. When she first conceived her famous plastic beaded bag, she was inspired by sprinkles on a birthday cake, Christmas lights and the sparkle of sequins.

Every part of this bag is composed of bright beads, from the 48 panels in multiple colors to the shoulder strap. “I think there’s just something very human about loving bright color and sparkle,” says Alexandra. The Susan Alexandra Broadway Beaded Bag measures 8.75h x 5.5w x 2.5”d with a 7.75” handle drop. The bag is just the right size to hold your wallet, keys, phone and other small daily essentials.