“We get a myriad of reactions from pets, ranging from absolute excitement to complete bewilderment, teaching us that our products could potentially have another function that we never thought about,” say brand founders Donald Kng and Nico Li.

“We look at data for our design inspiration, for example we learned that “succulent plants” are beloved by millennials, which led to our Cactus Cat Scratching Post. The Meownooker Pool Table idea was sparked by viral videos of people playing pool with their cats.”

“Each Vetreska product not only has to be highly functional and safe to use for pets, it also has to resonate immediately with the owners. You know what it is, how it works and that you want it the moment you lay your eyes on it.”