Since the 1940s, MoMA has invited artists to create delightful, original and unexpected designs for our Holiday Card Program. Over the years, the designs have evolved from flat cards to pop-up and 3D paper-engineered cards. Each year begins with an open call to established and emerging artists: Send us your best holiday card designs. After several rounds of reviews, our selection committee makes their choices. The process of each card begins with the artist hand-assembling the prototype, which is then reviewed by our team. When the cards are ready for production, each one is printed and meticulously handcrafted.