MoMA Exclusive: The Fărăzece is a celebration of Romanian watchmaking expertise. Fărăzece means “ten minutes to” in Romanian, a nod to the way Romanians tell time and the key to reading this distinctive watch. The dial marks 12 o’clock with a zero, and then counts past the hour in five-minute increments that reverse direction at the half hour. The mismatched hour, minute, and second hands reflect the playful postmodernism of the early 1980s Memphis design group, tempered by the primary colors of the Soviet Bloc aesthetic. These details stand out against an understated, circular gray face enclosed in a matte black, 40 mm stainless steel case with a hardened mineral crystal. Extend the understated look by choosing a classic black Italian calf leather band, or add more Memphis-inspired exuberance with a yellow one. Either way, you’ll balance playful and punctual from business casual to evening outing.
Andrei Morariu, Bogdan Costea
Strap: 8.5l x .75"w
Case diam : 38mm
316 L Stainless Steel, leather strap, hardened mineral crystal