As tech products become more numerous in our homes, we look for designers who find ways to integrate them elegantly. The Frame is not just a television, but a thoughtful, sophisticated and environmentally friendly display for digital art as well. Designer Yves Béhar, who is represented in the Museum's collection, has fully reimagined the function and aesthetic of this ubiquitous piece of technology.
At MoMA Design Store, we offer the most cutting-edge products that use tech to enhance everyday life. Every item that is selected is product-tested using real-life scenarios, and reviewed by MoMA design curators to ensure that it passes our ultimate litmus test: Is this design truly useful? If it didn't exist, would the world miss it?
The Frame TV is the most beautiful TV you’ve never seen. Using new technology, this 4K UHD TV looks like a picture frame hanging on a wall when ‘Art Mode’ is on. Instead of fading to black like a conventional TV, The Frame’s display transforms into a work of art, letting the users select from over 100 custom-designed digital art pieces. Your guests won’t know you have a TV on the wall. The Frame’s motion and light sensors turn off the screen when there’s no activity in the room. It also adjusts the brightness and color settings of the display based on ambient light levels to look natural at any time of day. You can also use it to stream media and display your own photos. With numerous options for layouts and colors, as well as accessory options (sold separately) including magnetically interchangeable wood frames and a Studio Stand. The Frame is outfitted with Samsung’s new Invisible Connection and No Gap Wall-mount, allowing users to hang it virtually anywhere to blend seamlessly into any living space, with nearly undetectable wires.
Features include: • 4K UHD TV with HDR Enjoy a sharp, crisp picture with 4x resolution, brilliant color and contrast • Art at Your Fingertips Choose from over 100 custom-designed digital art pieces. • Stream Media Enjoy your favorite TV shows and movies. • Visual Choices Display a painting, print or personal photo • Customizable Frame Choose from Walnut, Beige Wood and White easy-to-change magnetic frames to complement your home décor.
Yves Behar and Samsung
27.8h x 48.6w x 1.7"d
Multiple electronics, plastic and metal
The Most Beautiful TV You've Never Seen
Change the art on your wall in an instant. Show a painting, a print or a personal photo with the first piece of wall art that doubles as a 4K UHD TV.
A Window on the World of Art
Instead of fading to black like a conventional TV, The Frame’s display transforms into a work of art. Choose from over 100 custom-designed digital art pieces.
Blends In Beautifully
Outfitted with Invisible Connection and No Gap Wall-mount, you can hang The Frame virtually anywhere and it blends seamlessly, with nearly undetectable wires.